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Electronic Commerce Usability

Investigating Aspects of Electronic Commerce Browsing

Erschienen am 27.03.2009
79,00 €
(inkl. MwSt.)

Lieferbar innerhalb 1 - 2 Wochen

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Bibliografische Daten
ISBN/EAN: 9783838300429
Sprache: Englisch
Umfang: 384 S.
Format (T/L/B): 2.4 x 22 x 15 cm
Einband: kartoniertes Buch

Beschreibung

This book investigates whether usability aspects affect the design and development of the browsing experience in e-commerce applications. The book is limited to the generic e-commerce activities and does not address the financial perspective. As background the book studies the e-commerce domain, interaction design and systems development methodologies. Within a quasi-experimental research design the study then developed two experimental websites to test the hypotheses that usability principles of consistency, structured information and navigation affect the users of a website: one adhering and one violating these principles. Respondents were required to record their perceptions of both using a questionnaire. The studys found that usability issues had a minimal influence on the perceived success of the websites. It is thus only one of many factors that needs to be considered in the design and development of a successful e-commerce website, and cannot be treated as an isolated add-on. This book has been written in a non technical fashion. Managers, computer systems developers, usability engineers, electronic commerce companies and researchers will find this book of interest.

Autorenportrait

Shawren Singh, MSc(IS), B.Tech (IT), B.Com(BIS). StudiedInformation Systems, with a focus on usability, electroniccommerce and systems analysis and design at the University ofSouth Africa. His interests include: HCI,Internet Applications,Web-based Education, E-commerce, Accounting Information Systems,and Problem-based research.